Today, I’ve got some exciting news to share, especially if you’re a fan of Korean pop culture!
MyK FESTA 2025 is coming to Seoul, and it’s shaping up to be the ultimate celebration of all things Hallyu.
If you're into K-pop, Korean drama, webtoons, or just curious about Korean culture, there's no better time to visit Seoul than during MyK FESTA 2025.
Scheduled from June 19 to 22 at Olympic Park, this mega Hallyu festival promises an unforgettable experience for fans from all over the world. Here’s your full guide to make the most of it.
Table of Contents :
- What is MyK FESTA 2025?
- When and Where is it Happening?
- K-Pop Concert Lineup & Ticket Booking Info
- Cultural Exhibitions & K-Content Experience Zones
- K-Food Pop-ups & Local Tastes
- MyK VOICE: Global Conference on K-Content
- Business Networking: Global Market Expansion
- Regional Events in Busan, Cheonan, Gyeongju, and Yeosu
- How to Get There: Subway, Bus & Travel Tips
- Where to Stay: Hotel Guide Near Olympic Park
- What Foreign Visitors Need to Know (Language, Safety, Rules)
- Essential Travel & Festival Tips
- Why You Shouldn’t Miss MyK FESTA 2025
What is MyK FESTA 2025?
MyK FESTA(마이케이 페스타) is a comprehensive Korean Wave (Hallyu) celebration organized by the Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange.
This event combines music, entertainment, industry networking, and tourism to promote Korea’s cultural soft power globally. It’s not just a concert series—it's an immersive cultural experience tailored to both seasoned fans and curious newcomers.
MyK FESTA highlights the evolution of Korean culture, from traditional performances to cutting-edge digital content. Attendees will witness the convergence of K-pop, K-drama, webtoons, food, fashion, and more—all in one dynamic venue. It’s a rare opportunity to experience the full spectrum of Korean creativity.
When and Where is it Happening?
MyK FESTA 2025 will take place from June 19 (Wednesday) to June 22 (Saturday) in Olympic Park, located in the Songpa district of Seoul. Key venues include the KSPO Dome (formerly Olympic Gymnastics Arena), Handball Gymnasium, and Haneol Square.
These iconic spots are known for hosting major entertainment and cultural events, providing top-notch facilities and accessibility.
K-Pop Concert Lineup & Ticket Booking Info
The highlight for many will be the star-studded K-pop concerts:
June 19: aespa, ILLIT, Lee Young-ji, WayV, Hearts2Hearts, AHOF
June 21: ITZY, Chungha, Heize, Lyn, Lee Mu-jin, BE’O, TEN
June 22: ADG7, Uheeska (traditional fusion music)
Do you see your favorite artist on the list? Fingers crossed they made it!
Each day brings a mix of top-tier idols and rising stars, promising performances that span genres and styles. These live shows are not only about music—they’re full-scale productions with lighting, choreography, and fan interaction that you won’t find anywhere else.
Tickets are available through official partners like TK TRAVEL. Prices start around $73, with options for standing or VIP packages. Make sure to bring your passport or Alien Registration Card (ARC) for ticket pickup. Entry is strict—no re-entry, age restriction of 16+, and standing room only, so be prepared!
For full schedules and program updates, visit the official MyK FESTA website.
Cultural Exhibitions & K-Content Experience Zones
Held at the Handball Gymnasium, the K-Content Experience Zone is a playground for fans of Korean culture. Over 100 companies will display interactive booths featuring:
Webtoon creation tools
K-drama set recreations
Beauty and skincare trials
Hanbok photo zones
Augmented reality experiences
Whether you’re a hardcore fan or a first-timer, these exhibits offer hands-on ways to explore Korean creativity and innovation. Staff at many booths speak English or offer multilingual support, making the experience more accessible for international visitors.
K-Food Pop-ups & Local Tastes
No Korean festival is complete without food, and MyK FESTA delivers with its diverse lineup of pop-up eateries. Try spicy tteokbokki, crispy Korean fried chicken, or vegan kimchi rice bowls. Many vendors also serve fusion dishes like kimchi tacos or bulgogi burgers—perfect for adventurous eaters!
There will also be tasting sessions, chef demonstrations, and even cooking classes available for sign-up. It’s a delicious way to learn about Korea’s culinary traditions.
MyK VOICE: Global Conference on K-Content
Scheduled for June 20, MyK VOICE is a global forum where thought leaders and creatives discuss the future of Korean content. This isn’t just for professionals—fans and content creators are encouraged to attend and engage in panels about:
Globalizing K-content
Sustainability in the entertainment industry
Innovations in fan engagement
Speakers include Billboard CEO Mike Van, Visa’s Asia-Pacific CMO Danielle Jin, and representatives from Korean giants like Iconix and Olive Young. This is where pop culture meets real-world strategy.
Business Networking: Global Market Expansion
In parallel with public festivities, Haneol Square (한얼광장) will host a major business matchmaking event connecting Korean SMEs with international buyers. Over 200 Korean brands, from indie webtoon studios to K-beauty startups, will present their products to global investors.
If you're a creative entrepreneur, industry researcher, or simply curious about how Hallyu becomes an export powerhouse, this event is a goldmine of information and opportunities.
Regional Events in Busan, Cheonan, Gyeongju, and Yeosu
Pre-events across Korea bring MyK FESTA to other cities:
Busan (May 30–31)
Cheonan (June 4–8)
Gyeongju (June 7–8)
Yeosu (June 13–15)
Each city hosts local music, food, and cultural exhibitions, giving travelers a taste of Korea beyond Seoul. Tour packages include transport and ticket bundles, ideal for visitors looking to explore more of the country.
How to Get There: Subway, Bus & Travel Tips
Take Line 5 to Olympic Park Station (Exit 3). The venue is a short walk from there. Public buses and taxis are also options, but subways are fastest during peak hours. Use apps like Naver Map or KakaoMap to plan your route.
Tip: Load a T-money card at the airport and avoid cash fares. You can use it for buses, subways, and even convenience store purchases.
Where to Stay: Hotel Guide Near Olympic Park
Songpa, Jamsil, and Gangnam districts offer a wide range of accommodation. Whether you’re after a luxury hotel or a cozy guesthouse, you’ll find it. Recommended options:
Lotte Hotel World (Luxury)
Hotel Forestar (Mid-range)
Bong House (Budget guesthouse for backpackers)
Airbnb is also popular in the area. Just be sure to book early—festival week sees high demand.
What Foreign Visitors Need to Know (Language, Safety, Rules)
Language: English and Chinese signage will be available. Staff in most zones have basic English skills.
Safety: Emergency first aid stations and multilingual support will be provided. Security staff are trained for crowd control and emergencies.
Rules: No re-entry, no large bags, no alcohol. Be respectful during performances—screaming and lightsticks are okay, but no flash photography.
Essential Travel & Festival Tips
Dress code: Casual but trendy. Think comfort, since you’ll walk and stand a lot.
Stay connected: Rent pocket Wi-Fi at Incheon or Gimpo airports.
Download: Papago for translation, KakaoTaxi for transport, and VisitKorea for tourist tips.
Cash vs card: Korea is card-friendly, but it’s smart to carry some cash for pop-ups.
Why You Shouldn’t Miss MyK FESTA 2025
MyK FESTA 2025 is more than a fan event—it’s a cultural phenomenon. You get to celebrate Korean culture with fellow fans, discover new trends, and even make professional connections. Whether you're there for the music, the food, the tech, or the people, one thing is certain: Seoul will be the place to be this June.
Don’t just follow the Hallyu wave, be part of it!
